Primally Pure

Primally Pure is a small-batch skincare company that started on a family farm in Southern California. Their deodorants use a kaolin clay and beeswax base with organic essential oils. They were one of the early movers in the clean deodorant space and remain independently owned.

Products

• Original Deodorant (charcoal, lavender, blue tansy, and other scents)
• Sensitive Deodorant (baking soda-free, uses magnesium hydroxide)
• Charcoal Deodorant (activated charcoal for extra absorption)
• Mini Deodorants (for travel or sampling)

Why We List Them

• Independently owned, family-run business
• Ingredients sourced from their own farm and vetted suppliers
• Offers both regular and sensitive (baking soda-free) formulas
• Made Safe certified — screened against known harmful chemicals
• Small-batch production with attention to ingredient quality
• Transparent about sourcing and manufacturing