Clean Personal Care Brands — No Greenwashing

Green Goo is a plant-based first-aid and body-care brand from Lyons, Colorado, built by the Scott family. The company traces its roots to herbal salves made …

Penny Rembe started making lavender salve on her kitchen stove sometime in the late 1990s. She and her husband Armin, an oncologist and organic farmer, had been …

Most skincare ingredients come from a lab or a farm. Marin Skincare's signature ingredient comes from a lobster. Amber Boutiette, a biomedical engineer, and …

Jennifer Morsell started making soap in North Pole, Alaska in 2000. Not as a business pitch or a brand exercise — she wanted soap that worked in harsh winters …

Soap de Jolie started the way a lot of good brands do — at a kitchen table during a strange year. In 2020, Miranda and Joey began making cold-process soap at …

Leisha Pickering started Musee Bath in her kitchen in Flora, Mississippi in 2010. She'd been a pastry chef, and the shift to bath products wasn't as strange as …

Susan Houlihan started making skin care products in her Anchor Point, Alaska kitchen in 1999. She and her husband Patrick had moved to the state four years …

Vermont Soap has been making real soap for over 30 years in Middlebury, long before "clean beauty" was a term and long before the big corporate giants like …

18th Street Soap Company is a small-batch soap maker based in Omaha and Lincoln, Nebraska, creating authentic Castile olive oil-based soaps using simple, …

Shore Soap Co. is a family-owned bath and body brand established in 2013 by husband-and-wife duo Jake and Steph Kopper in Newport, Rhode Island. Drawing …

Montana Tallow Company is a small, independent skincare brand hand-making luxurious tallow-based products using grass-fed and grass-finished tallow from local …

Santa Fe Soap Ranch is a family-owned natural soap and bath company based in Santa Fe, New Mexico, founded by Liz and Mike after a deeply personal journey to …

Heart Grown Wild is a woman-owned, organic, plant-based skincare company based in Wardsboro, southern Vermont, founded by trained herbalist Santalena Groves and …

Primitive House Farm is a family-owned and operated business located in Saco, coastal southern Maine, founded in 2002 by mother-daughter duo Nancy and Meg …

OSEA Malibu is a women-owned, family-run clean beauty brand founded in 1996 by Jenefer Palmer in Malibu, California. What began with Jenefer mixing …

Freedom Natural Deodorant was founded in 2019 by Ira Kaganovsky Green, a breast cancer survivor and mother of three daughters, after three of her closest …

Primally Pure is a non-toxic skincare company founded in 2015 by Bethany McDaniel in her family's Southern California farmhouse with just $250. What began as a …

Davids Natural Toothpaste was founded in 2011 by Eric Buss, who became concerned about the ingredients he was putting in his mouth twice a day. After …

Fygg Toothpaste was founded in 2023 by functional dentists Dr. Mark Burhenne (@askthedentist), Dr. Staci Whitman (@doctorstaci), and Catharine Burhenne after …

Toups & Co Organics is a family-owned, natural skincare company founded by Emilie Toups after discovering that grass-fed beef tallow cleared up her family's …

Herbivore Botanicals is a plant-powered, clinically-effective skincare brand that uses only the finest natural ingredients. Founded in Seattle in 2011, …

Kosas is a clean makeup brand for skincare freaks, offering clinically-proven, skin-improving makeup that's gentle for even the most sensitive skin. Founded in …

RMS Beauty is a pioneering clean beauty brand founded in 2009 by master makeup artist Rose-Marie Swift. RMS was one of the first to introduce clean, …

FATCO is a pioneering tallow-based skincare company founded in 2014 by Cassy Burnvoth, an engineer-turned-formulator who applied the principles of ancestral …

Tallow Me Pretty is a women-owned, veteran family-run skincare company founded by two Michigan mothers, Lauren White and Danielle, who met at work in 2011 and …

Hearth and Homestead is a family-owned ancestral skincare company specializing in tallow-based products handcrafted in Rustburg, Virginia. Founded by Lily …

Nefertem Naturals is the original tallow skincare brand—making tallow products since before it was trendy. Founded by Brittany in 2012, Nefertem has helped make …

Pure Good creates handcrafted tallow skincare made with 100% grass-fed and grass-finished tallow from their family's 6th generation ranch in Oklahoma. What …

Living Libations creates organic, wildcrafted skincare and wellness products using pristine botanical ingredients. Founded by Nadine Artemis, the brand …

Osmia was founded in 2012 by Dr. Sarah Villafranco, a medical doctor who turned her clinical knowledge toward creating a safer, simpler approach to skincare. …

Wellnesse was founded by Katie Wells (also known as Wellness Mama), a mother of six and one of the most-followed natural health bloggers in the world. After …

Badger creates organic skincare and mineral sunscreens with a mission to help create a healthier world. A certified B Corporation, they support climate action, …

House of Tallow is a minimalist skincare brand built on one simple belief: skincare should be pure, sustainable, and effective. Using only grass-fed beef tallow …

Co-founded by Dr. Derek Gatta DMD, RiseWell creates hydroxyapatite toothpaste and oral care products that are both incredibly effective and 100% clean. They …

Acure offers clean, clinically proven skincare and haircare made with performance-driven plant-based ingredients. Founded in 2010, they've built a reputation …

True Botanicals creates luxury skincare that delivers clinical results with certified non-toxic ingredients. Founded by Hillary Peterson after her own health …

Earth Mama Organics is a women-founded herbal care company specializing in safe, effective products for pregnancy, postpartum, breastfeeding, and babies. …