Hearth and Homestead

Rustburg, VA Est. 2016 independent $$
Independently Owned

Availability

  • Ships Nationwide

Hearth and Homestead is a family-owned ancestral skincare company specializing in tallow-based products handcrafted in Rustburg, Virginia. Founded by Lily Wilmoth in 2016 after the birth of her first child, the company blends ancestral wisdom with modern integrity to create skincare that truly nourishes without compromise.

After struggling with adult-onset cystic acne despite a clean diet and natural skincare routine, Lily studied ancient medical practices from China, Egypt, Greece, and Medieval Italy. She discovered the power of fermented cod liver oil (FCLO)—rich in naturally occurring Vitamins A, D, E, and K. This research led to the creation of their flagship facial products: Nectar Retinol Serum and Wild Bloom Bio-Active Tallow Balm.

Hearth and Homestead maintains a 4.8-star rating on Amazon while experiencing astronomical growth. Featured by Fox News in December 2024, the company now operates from a large production studio with a team of about 25 trained artisans. Despite rapid growth, founders Lily and her husband still oversee all production daily, from rendering suet to approving every tray of tallow before it gets piped into jars.

Products

  • Herb-Infused Whipped Tallow Balm (bestseller)
  • Wild Bloom Bio-Active Tallow Face Balm
  • Nectar Retinol Serum (with fermented cod liver oil)
  • True Grit Tallow for Men
  • Tallow Soap Bars (cold processed)
  • Facial Care Products
  • Body Balms & Salves

Why We List Them

  • Independent family-owned business since 2016
  • Founders Lily and husband still own and operate daily
  • Handcrafted in Virginia with team of trained artisans
  • Grass-fed, grass-finished tallow hand-rendered on-site
  • Unique formulations with fermented cod liver oil for facial care
  • Zero synthetics, emulsifiers, or preservatives (anhydrous formulas)
  • Ingredients sourced from regenerative family farms
  • 4.8-star Amazon rating maintained through rapid growth
  • Featured by Fox News for innovative tallow skincare
  • Complete ingredient transparency
  • Organic herbs, oils, clays, spices from around the world
  • Traditional ancestral wisdom backed by modern research
Visit Website → Buy Now

Last verified: 2026-02-19

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Where this brand connects

Best Of Best Independent Clean Brands — Truly Independent Companies Best Of Best Personal Care Brands — Clean Beauty and Body Care Best Of Best Clean Skincare Brands — Non-Toxic, Transparent, Effective Best Of Best Grass-Fed Brands — 100% Grass-Fed & Grass-Finished Products Best Of Best Clean Brands That Ship Nationwide — Delivered to Your Door Best Of Best Tallow Brands — Cooking Fats & Skincare from Grass-Fed Tallow Glossary What Is Grass-Fed? — A Complete Guide Glossary What Is Independent Ownership? — A Complete Guide Glossary What Is Tallow Skincare? — A Complete Guide

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