For Brands
You are already clean.
Now prove it.
The clean beauty and wellness market is full of brands slapping "natural" on the label and calling it a day. Consumers know this. They are skeptical of every claim, every certification, every product that uses the word "clean."
You have done the actual work. Your ingredients are vetted. Your sourcing is honest. Your formulas are free of the junk that mainstream brands hide behind proprietary blends.
The problem is that your customers cannot tell you apart from the noise.
The Clean Lifestyle Directory Verified Badge changes that.
What verification means
Verification is not a certification body. We do not test products in a lab. What we do is research, document, and stand behind your independence and ingredient integrity — and display that publicly, in a directory that consumers already trust.
Verified brands get:
A verified badge on your listing and in search results
A clear signal to skeptical shoppers that your profile has been reviewed and confirmed — not just self-reported.
An enhanced profile
Your brand story, founder background, sourcing notes, and certifications featured prominently. The full picture, not just a logo and a description.
Priority placement in category and Best Of lists
The directory drives organic search traffic across hundreds of category and comparison searches. Verified brands appear first.
Newsletter and social inclusion
We feature verified brands in our editorial newsletter and social content, reaching an audience that actively filters for independently-owned and verified clean products.
Inclusion in the Verified Brands directory section
A dedicated browsing experience for consumers who want to shop only from verified sources.
Why it matters right now
The FTC updated its Green Guides in 2023. Greenwashing lawsuits are up. Consumers are angrier than ever at brands that use "natural," "clean," and "non-toxic" as marketing words with no accountability.
At the same time, the brands doing the actual work — the independent founders formulating without parabens, phthalates, and synthetic fragrance — are getting lost in a sea of look-alike packaging.
Verification is an investment in being findable by the consumers who are actively looking for you.
Who it is for
Verification is for independently-owned brands that:
- Have done the ingredient work and can stand behind their formulas
- Are not owned by a major conglomerate (L'Oreal, Unilever, P&G, Coty, etc.)
- Are actively selling and have a live, functioning website
- Want to differentiate from greenwashed competitors in search results and editorial coverage
If you are owned by a large corporation, verification is not available. That is not a knock — it is what makes the badge mean something.
Pricing
$199/year
Verification is renewed annually. Your badge, enhanced profile, and priority placement are active for the full year. We will contact you before renewal.
No monthly fees. No hidden setup costs. No percentage of sales.
Get Verified — Apply Now →Frequently asked questions
- Is this a certification?
- No. Clean Lifestyle Directory is a curated editorial directory, not a certification body. We do not run lab tests. Verification means we have researched your brand, confirmed your independent ownership, reviewed your ingredient standards, and stand behind your listing as meeting our editorial criteria.
- What are your editorial criteria?
- We look at: independent ownership (no major corporate parent), ingredient transparency (no proprietary blends hiding harmful chemicals), and brand integrity (your marketing claims match your actual formulas). We document our methodology publicly.
- Do I have to be already listed to apply?
- No. Brands can apply for verification and listing simultaneously. If you are already listed, verification upgrades your existing profile.
- What if my brand gets acquired?
- Verification is tied to independent ownership. If your brand is acquired by a major conglomerate, your verified status is revoked and your listing is updated accordingly. We do not make exceptions — this is what makes the badge mean something to consumers.
- How long does the review take?
- Typically 5-10 business days. We will contact you if we need additional documentation.
- What if I am not approved?
- If your brand does not meet our criteria, we will explain why. You are not charged if you are not approved.
- Can I cancel?
- Verification is annual. We do not offer mid-year refunds, but you may cancel before your renewal date.
Ready to stand out?
You have done the work. You deserve to be found by the consumers who are looking for exactly what you make.
Apply for Verification →Questions? Email [email protected]