Why You Need Alternatives

Many of the most popular "clean" and "natural" brands have been quietly acquired by multinational corporations. When that happens, formulas often change, sourcing shifts, and the founders who built the brand on conviction move on.

We've researched the ownership of every brand in our directory. These pages help you find genuinely independent replacements for the most common acquired brands.

Personal Care

Household

Food

Baby

How We Choose Alternatives

Every brand we recommend as an alternative meets our core criteria:

  1. Independently owned — No corporate parent, no private equity majority stake
  2. Transparent ingredients — Full ingredient lists, no "fragrance" catch-alls
  3. Verified by our team — We research ownership, sourcing, and certifications
  4. Available to buy — Ships nationwide or widely available in stores

Clean Alternative to Annie's — 4 Independent Brands

Annie's Homegrown — owned by General Mills

Annie's Homegrown is owned by General Mills. Here are 4 truly independent clean food brands for families who want organic without the corporate parent.

Clean Alternative to Bear Naked — 4 Independent Brands

Bear Naked — owned by WK Kellogg Co (formerly Kellogg's)

Bear Naked granola is owned by Kellogg's (WK Kellogg Co). Here are 4 truly independent clean granola and snack brands.

Clean Alternative to Burt's Bees — 5 Independent Brands

Burt's Bees — owned by The Clorox Company

Burt's Bees has been owned by The Clorox Company since 2007. Here are 5 truly independent clean personal care brands with no corporate parent.

Clean Alternative to Cascadian Farm — 4 Independent Brands

Cascadian Farm — owned by General Mills

Cascadian Farm is owned by General Mills. Here are 4 truly independent organic food brands for cereal, granola, and frozen produce.

Clean Alternative to Dove — 6 Independent Brands

Dove — owned by Unilever

Dove is owned by Unilever and uses synthetic fragrances despite its 'Real Beauty' branding. Here are 6 truly independent clean alternatives for soap and body care.

Clean Alternative to Honest Company — 4 Independent Brands

The Honest Company — owned by Publicly Traded (NASDAQ: HNST)

The Honest Company is publicly traded and has faced lawsuits over 'natural' claims. Here are 4 truly independent clean baby and personal care brands.

Clean Alternative to Horizon Organic — 5 Independent Brands

Horizon Organic — owned by Danone

Horizon Organic is owned by Danone, the multinational dairy conglomerate. Here are 5 truly independent clean dairy brands.

Clean Alternative to Johnson's Baby — 4 Independent Brands

Johnson's Baby — owned by Johnson & Johnson (Kenvue)

Johnson's Baby is made by Johnson & Johnson, a company that has faced numerous lawsuits over product safety. Here are 4 truly independent clean baby care brands.

Clean Alternative to Larabar — 4 Independent Brands

Larabar — owned by General Mills

Larabar is owned by General Mills. Here are 4 truly independent clean snack bar brands with simple ingredients and no corporate parent.

Clean Alternative to Method — 5 Independent Brands

Method — owned by SC Johnson

Method cleaning products are owned by SC Johnson, the company behind Windex and Raid. Here are 5 truly independent clean cleaning brands.

Clean Alternative to Mrs. Meyer's — 5 Independent Brands

Mrs. Meyer's Clean Day — owned by SC Johnson

Mrs. Meyer's is owned by SC Johnson (the Windex company) and uses synthetic fragrance. Here are 5 truly independent clean household brands.

Clean Alternative to Native Deodorant — 4 Independent Brands

Native — owned by Procter & Gamble

Native deodorant was sold to Procter & Gamble for $100M in 2017. Here are 4 truly independent clean deodorant brands that haven't sold out.

Clean Alternative to Seventh Generation — 5 Independent Brands

Seventh Generation — owned by Unilever

Seventh Generation was acquired by Unilever for $700M in 2016. Here are 5 truly independent clean cleaning brands with no corporate parent.

Clean Alternative to Tide — 5 Independent Brands

Tide — owned by Procter & Gamble

Tide is made by Procter & Gamble and loaded with synthetic fragrances and optical brighteners. Here are 5 truly independent clean laundry detergent brands.

Clean Alternative to Tom's of Maine — 5 Independent Brands

Tom's of Maine — owned by Colgate-Palmolive

Tom's of Maine has been owned by Colgate-Palmolive since 2006. Here are 5 truly independent clean toothpaste and oral care brands.

Clean Alternative to Yankee Candle — 5 Independent Brands

Yankee Candle — owned by Newell Brands

Yankee Candle uses paraffin wax and synthetic fragrance. Here are 5 truly independent clean candle brands using beeswax, coconut wax, and soy.