Wellnesse

Tampa, FL Est. 2019 independent $$
Independently Owned

Availability

  • Ships Nationwide

Wellnesse was founded by Katie Wells (also known as Wellness Mama), a mother of six and one of the most-followed natural health bloggers in the world. After spending years researching non-toxic personal care for her family, Katie formulated Wellnesse products using only ingredients she could confidently use on her own children.

As a certified B-Corp, Wellnesse holds a short, intentional product line — every formula is rigorously tested, EWG Verified, and free from over 2,700 chemicals of concern. Their remineralizing toothpaste is one of the most popular fluoride-free options on the market.

Products

  • Whitening Toothpaste (hydroxyapatite)
  • Charcoal Toothpaste
  • Kids' Toothpaste
  • Concentrated Mouthwash
  • Floss Picks
  • Probiotic Mints
  • Natural Shampoo
  • Natural Conditioner
  • Dry Shampoo

Why We List Them

  • Founded by Katie Wells (Wellness Mama), still actively involved
  • Certified B Corporation — social and environmental accountability
  • EWG Verified — meets the strictest ingredient standards
  • Leaping Bunny cruelty-free certified
  • Hydroxyapatite toothpaste (supports remineralization naturally)
  • No fluoride, SLS, parabens, synthetic fragrance, or artificial colors
  • Minimal ingredient lists with full transparency
  • Sustainable packaging

Certifications

  • B Corporation
  • Leaping Bunny
  • EWG Verified

Last verified: 2026-02-17