Heart Grown Wild

Heart Grown Wild is a woman-owned, organic, plant-based skincare company based in Wardsboro, southern Vermont, founded by trained herbalist Santalena Groves and her husband Tom Groves. The company was created to foster an intrinsic connection to nature and the body through the beauty and art of self-care rituals, evoking the beauty of the natural world in every product. Heart Grown Wild crafts small-batch facial serums, steam-distills hydrosols in-house for face toners, and creates honey masks, bath soaks, facial steams, body oils, and hair care products using locally sourced Vermont ingredients whenever possible.

The company is dedicated to sustainably sourcing quality ingredients, focusing on their home state of Vermont first, and maintains direct relationships with local farms and suppliers to ensure nothing but the best ingredients touch your skin. Heart Grown Wild was founded on a vision to grow small and never compromise core values of sustainability, safety, quality, and access. They are committed to shifting the green beauty industry toward a slower, more sustainable paradigm, using ethically wild-harvested botanicals, low essential oil formulations, and simple, synergistic formulation that ensures product efficacy.

Products

• Facial serums
• Hand-distilled hydrosol face toners
• Honey masks
• Bath soaks
• Facial steams
• Body oils
• Hair care products
• Small-batch, limited ingredient skincare

Why We List Them

• Woman-owned independent company (no corporate ownership)
• Founders Santalena and Tom Groves actively involved
• Small-batch production maintaining product integrity
• Organic, ethically wild-harvested, Vermont-sourced ingredients
• Direct relationships with Vermont farmers and suppliers
• Low essential oil, chemical-free formulations
• Commitment to core values: sustainability, safety, quality, access
• Steam-distilled hydrosols made in-house
• EWG-conscious ingredient sourcing
• No evidence of acquisition or outside investment

Availability

Ships Nationwide: Available for purchase online at heartgrownwild.com

Retail Stockists: Available at select Vermont locations including Brattleboro Food Co-op, Salt Water Massage, and Cambridge Naturals (Massachusetts)

Pickup: Contact for potential local pickup in southern Vermont (Wardsboro area)