Bison Star Naturals

Bison Star Naturals is a family-owned body care company from the Taos area of New Mexico. Angelo and Jacquelene McHorse opened the business in 2018 after years of making soap as a hobby for their own family. Angelo is from Taos Pueblo, and the company’s scents, shop, and materials are rooted in northern New Mexico rather than borrowed from a generic “Southwest” mood board.

The ownership trail is solid. Bison Star’s own about page calls the company a small family business and names husband-and-wife team Angelo and Jacquelene McHorse. Sweetgrass Trading Co. separately identifies the founders and founding year. New Mexico’s tourism listing describes Bison Star as a family-owned vegan soap company from Taos. We found no corporate parent, acquisition record, or match in the corporate-parent exclusion list.

The product line focuses on soaps, lotions, body washes, body scrubs, body oils, and home fragrance. Bison Star says it uses organic, natural, and some locally sourced ingredients, and its formulas avoid animal products, dyes, and synthetic perfumes. Signature scents pull from the place: sage, pine, piñon, cedar, wild rose, lavender, and desert rain.

That place-based approach is why the brand belongs here. Clean personal care can get vague fast. Bison Star keeps the story specific: Taos Pueblo roots, a real storefront in El Prado, a family-built shop, and products made to reflect the plants and air around them.

The brand is not trying to be a medical skincare line. Good. It is a soap and body care maker with clear ingredient boundaries, recognizable founders, and a local point of view. For shoppers replacing mass-market soap, lotion, or body wash, Bison Star offers a verified independent option with a stronger sense of origin than most shelf brands.

One practical note: Bison Star sells online, but the physical shop matters here. A real storefront in El Prado makes the company easier to verify than the many anonymous body care labels that appear online with no named people, no location, and no accountable maker.

Products

• Bar soap and liquid soap
• Hand and body lotion
• Body wash and body scrub
• Body oil and massage oil
• Room sprays, candles, and gift sets

Why We List Them

• Family-owned New Mexico company founded by Angelo and Jacquelene McHorse
• Founder and ownership details verified through company, retailer, and state tourism sources
• Uses vegan formulas without dyes or synthetic perfumes
• Builds scents around regional botanicals such as sage, pine, cedar, and piñon
• No corporate parent or acquisition record found