Morrison Outdoors

Morrison Outdoors started with a problem most camping parents recognize fast: babies need safe sleep, but standard outdoor sleeping bags are built for adults and older kids. Founder Tavis Malcolm could not find a proper bag for his newborn son, Morrison, so he sewed prototypes in a garage and launched the first Morrison Outdoors baby sleeping bag on Kickstarter in 2019.

The ownership record checks out. The company's own story page describes the family camping trip, the garage prototypes, the 2019 Kickstarter, and the move into stores like REI. CNBC's 2025 profile names Tavis Malcolm as founder and CEO, covers the same origin story, and reports that the business was still founder-led when it appeared on Shark Tank. We found no corporate parent, acquisition trail, or exclusion-list match.

The original product line focused on baby and toddler sleeping bags. Since then, Morrison has widened into family-camping gear: kids' outdoor apparel, rain gear, carriers, diaper bags, bottle warmers, first-aid kits, bathroom kits, and other field-tested pieces from partner brands. That marketplace expansion makes the site broader than a single manufacturer, so label-reading still matters. The reason to list Morrison is the core invention and curation: outdoor gear for families with babies and toddlers, built around actual use rather than nursery aesthetics.

Clean baby gear is often discussed indoors: diapers, wipes, bottles, crib mattresses. Morrison covers a different need. If a family camps, road-trips, or spends long days outside, the baby gear has to manage warmth, moisture, packability, and sleep routines without turning every trip into a pile of improvised blankets.

That practical focus earns its place here. Not precious. Useful. The brand also makes outdoor access feel less like a gear-parent performance. A well-sized sleeping bag, a real diaper pack, and a few durable camp basics can replace a mess of single-use fixes, last-minute purchases, and bulky indoor gear dragged outside because nothing better existed.

Products

• Baby and toddler sleeping bags
• Kids' outdoor layers and rain gear
• Family camping accessories
• Diaper backpacks and bottle gear
• First-aid and camp bathroom kits
• Curated family outdoor equipment

Why We List Them

• Founder-led by Tavis Malcolm
• Ownership verified through company history and CNBC reporting
• Built around a specific baby-outdoor gear gap
• Direct shipping available across the U.S.
• Helps families avoid disposable, improvised camping setups