Most supplement companies in the fitness space trade on celebrity endorsements and proprietary blends—formulations that hide dosages behind vague ingredient lists and marketing language. Bare Performance Nutrition (BPN), founded by Nick Bare in 2012, takes a different approach: transparency, third-party testing, and formulations built around active athletes who actually use the products.
Nick Bare started the company out of his college apartment while studying nutrition at Indiana University of Pennsylvania, later serving four years as an Infantry Officer in the U.S. Army. The military background is not incidental—BPN's ethos of "Go One More" reflects the training mentality of pushing past perceived limits, and the company's commitment to quality control mirrors military precision.
BPN's product line includes protein powders, pre-workouts, creatine, and recovery formulas. What distinguishes them is the consistent third-party testing for contaminants and label accuracy, a practice that remains optional in the largely unregulated supplement industry. Each product is tested to verify it contains what the label claims and nothing it shouldn't—no banned substances, no heavy metals, no unsafe levels of contaminants.
The formulations are dose-transparent. When BPN includes an ingredient, they list the exact amount. No proprietary blends, no "fairy dusting" of trendy compounds at ineffective doses. The ingredients are chosen based on research, not marketing trends, and the dosages reflect what the literature suggests is effective.
BPN remains independently owned and operated, headquartered in Round Rock, Texas, just outside Austin. The company is community-focused, with an active following of athletes, military personnel, and fitness enthusiasts who value the transparency and testing protocols. Nick Bare remains involved in product development and company direction.
For the Directory, BPN qualifies on third-party testing, full ingredient disclosure, absence of proprietary blends, and a veteran-owned, independent ownership structure. They've built a brand on the premise that supplements should do what they claim, contain what they state, and be backed by testing that verifies both. In an industry rife with overstatement and under-delivery, that's a defensible position.
This is performance nutrition built by someone who uses it, tested by labs with no marketing stake, and sold without the usual wellness-industry mythology. It's a straightforward value proposition executed with uncommon rigor.