Puracy

Austin, TX Est. 2013 independent $$
Independently Owned

Availability

  • Ships Nationwide

Puracy creates effective, plant-based cleaning and personal care products that are gentle enough for sensitive skin but tough on messes. Founded by Sean Busch after his pet became ill from toxic floor cleaner residue, the company is committed to safe, transparent ingredients.

Products

  • Natural laundry detergent and stain remover
  • Multi-surface cleaner
  • Dish soap and dishwasher detergent
  • Body wash and hand soap
  • Refill pouches (90% less plastic)
  • Pet stain and odor remover

Why We List Them

  • Family-owned and independently operated since 2013
  • Developed by doctors and PhD chemists
  • 98.5%+ natural ingredients (clearly labeled)
  • Never uses sulfates, parabens, phosphates, or synthetic fragrances
  • Refill system has saved over 4 million plastic bottles
  • Made in the USA
  • 70,000+ five-star reviews

Certifications

  • USDA BioBased
  • Leaping Bunny Certified

Last verified: 2026-02-19