Turtle Fur

Turtle Fur is a Morrisville, Vermont, outdoor apparel brand that started with one practical invention: a fleece neck warmer. Millie Merrill designed the original Turtle's Neck in 1982 in the basement of the Yellow Turtle, a children's apparel store in Stowe. Her husband John joined the company in 1991, and the brand grew from neckwear into hats, balaclavas, headbands, gloves, and cold-weather accessories.

We verified the history through Turtle Fur's company story page and the B Lab directory. The company story gives the founder timeline and current Morrisville headquarters. B Lab lists Turtle Fur as a Certified B Corporation headquartered in Vermont, operating in apparel, and certified since December 2022. We found no corporate parent, acquisition record, or exclusion-list match.

Turtle Fur's strongest products are simple winter pieces: fleece neck warmers, beanies, balaclavas, helmet liners, headbands, earmuffs, and kids' cold-weather accessories. Some items use synthetics, so this is not a natural-fiber-only listing. We include it for a different reason: cold-weather gear that gets worn for years is often a better buy than cheap seasonal accessories that stretch out, pill, or disappear after one ski trip.

The kids' line is part of the appeal. Parents know how quickly winter accessories vanish, get soaked, or come home with mystery holes. Durable basics from a company with a long Vermont history make more sense than cycling through low-cost replacements every cold season. Start with the core fleece and winter-accessory pieces.

The B Corp certification also gives readers a third-party signal around governance, workers, community, environment, and customers. Certification is not a free pass, and it does not replace ownership research. It does help when paired with a clear founder story and an operating base that has stayed in Vermont.

For families replacing throwaway winter accessories with durable basics from a smaller Vermont brand, Turtle Fur is a practical option.

Products

• Fleece neck warmers, gaiters, and balaclavas
• Beanies, headbands, helmet liners, and earmuffs
• Gloves, mittens, and matching cold-weather sets
• Kids' hats, neckwear, and baby blankets

Why We List Them

• Vermont outdoor apparel brand founded by Millie Merrill in 1982
• Certified B Corporation headquartered in Vermont
• Makes practical winter accessories built for repeated use
• Company history and B Corp profile verified during review
• No corporate parent or acquisition found in verification