Small Pet Select

Small Pet Select is a family-owned small-animal supply company that began in Ellensburg, Washington, hay country. The origin story is practical: Laurie Gordon's guinea pig, Lizzie, refused store-bought hay. Laurie's son Billy Gordon brought home fresh local hay, Lizzie ate it, and Billy saw the obvious problem. People were buying stale little bags of hay while better hay was sitting close to home.

The ownership trail is straightforward. Small Pet Select's help-center brand page says the company is still small and family-owned, and describes Billy's role in turning local hay into a direct-to-customer business. A separate about page says the company was born in 2012, names Laurie Gordon and Billy, and says it remains family-owned. Billy Gordon's public LinkedIn profile also ties him to Small Pet Select. We found no acquisition record, corporate parent, or exclusion-list match.

The brand serves rabbits, guinea pigs, chinchillas, hamsters, gerbils, rats, mice, and other small pets. Timothy hay is the anchor, but the catalog now includes pellets, bedding, treats, chew toys, herbs, grooming supplies, and habitat accessories. That makes it more than a hay seller, though the hay story is still the cleanest reason to care.

Small-pet products are easy to overlook. Big-box shelves often reduce rabbits and guinea pigs to low-cost pellets, sugary treats, dusty bedding, and tiny accessories chosen more for packaging than animal welfare. Small Pet Select gives owners a better route: fresher hay, clearer species categories, and practical education around what these animals actually eat and need.

This is not a substitute for exotic-animal veterinary advice, and not every treat belongs in every diet. Rabbits and guinea pigs, in particular, can get into trouble fast when food is chosen casually. But for families trying to feed small pets with less junk and less guesswork, Small Pet Select is a strong independent option with a verifiable family story behind it.

Products

• Timothy hay and other small-animal hay
• Pellets for rabbits, guinea pigs, and chinchillas
• Bedding and litter
• Herbs and treats
• Chew toys and enrichment
• Grooming and habitat accessories

Why We List Them

• Family-owned company with roots in Ellensburg, Washington
• Founded after the Gordon family solved a real hay-quality problem
• Ownership checked through brand pages and founder profile source
• Focuses on species-specific food and supplies for small pets
• No corporate parent or acquisition trail found