Rebel Raw

Rebel Raw is a local, family-owned raw pet food company founded in 2014 by Matt and Tina, a husband-and-wife team from Atlanta's Grant Park neighborhood who became obsessed with understanding what was actually in their cats' and dogs' food. After witnessing remarkable health improvements when they switched their pets to a raw diet—including softer coats, fresher breath, increased energy, and better digestion—they were inspired to make raw feeding accessible and convenient for other pet owners while transforming the broader pet food industry.

What started as a home-based operation evolved into a fully-equipped commercial human food kitchen in Atlanta, where every meal is made using only USDA-certified, human-grade meat and whole-food ingredients with no by-products, fillers, or synthetic additives. Rebel Raw solved the traditional challenges of raw feeding by offering pre-portioned meals in sizes ranging from 6 oz to 32 oz, tailored to each pet's weight, eliminating the mess and guesswork. The company delivers locally throughout the Southeast, offers living wages and 100% paid health insurance to their team, and actively supports local animal charities.

Products

• Raw dog food (multiple protein options: beef, chicken, turkey, lamb)
• Raw cat food (multiple protein options)
• Portion sizes: 6 oz, 8 oz, 16 oz, 32 oz
• Meal plans customized by pet weight
• Treats and supplements

Why We List Them

• 100% independently owned by founding couple Matt and Tina since 2014
• Family-run operation from Atlanta with no outside investors
• Human-grade ingredients made in commercial human food kitchen
• USDA-certified meat, no by-products or fillers
• Pre-portioned convenience eliminates raw feeding challenges
• Living wages and full health insurance for employees
• Active support of local animal charities and rescue organizations
• Regional delivery throughout Southeast (GA, AL, TN, NC, SC, FL)
• No corporate ownership or private equity involvement