Simple Food Project

Simple Food Project is an independent pet food company founded and owned by Dr. Chris Bessent, DVM, a holistic veterinarian who formulated the recipes according to Traditional Chinese Medicine principles of warming, neutral, and cooling foods. Manufactured in the company's own facility in Oconomowoc, Wisconsin, Simple Food Project explicitly states "No venture capital or hidden stakeholders—just our vet's mission to feed real food," making their independence and founder-driven mission crystal clear.

The company produces freeze-dried and air-dried complete and balanced dog and cat food made with USDA human-grade meats, non-GMO USDA organic produce, and nutrient-dense organ meats, with calcium sourced from ground bone or eggshell. Each recipe features an exceptional 1:1 or 1:2 ratio of Omega 6:3 (unheard of in commercial pet food) thanks to wild-caught krill oil, and uses low-temperature pasteurization for safety without destroying nutrients. The recipes blend muscle meat, organs, and produce in freeze-dried or air-dried nuggets, then add diced freeze-dried organs, fruits, and vegetables for texture and taste—creating genuinely simple, whole-food nutrition based on veterinary expertise and ancient dietary wisdom.

Products

• Freeze-Dried Dog Food (multiple protein options)
• Air-Dried Dog Food (multiple protein options)
• Freeze-Dried Cat Food
• Complete and balanced formulations for adult pets
• Recipes based on TCM principles (warming, neutral, cooling foods)

Why We List Them

• Founded and owned by holistic veterinarian Dr. Chris Bessent, DVM
• Explicitly no venture capital or outside investors
• Formulated based on Traditional Chinese Medicine food therapy
• Manufactured in company-owned facility in Wisconsin
• USDA human-grade meats and non-GMO organic produce
• Exceptional omega fatty acid ratios (1:1 or 1:2 of Omega 6:3)
• Contains nutrient-dense organ meats
• Low-temp pasteurization preserves nutrients
• Nominated for Susan Thixton's "The List" (trusted pet food)
• Vet-owned and operated with focus on real food nutrition