Herbs Etc.

Herbs Etc. has been making liquid herbal extracts in Santa Fe, New Mexico since 1981. Founder Daniel Gagnon is a practicing clinical herbalist — not a businessman who stumbled into botanicals, but someone who's spent over four decades formulating remedies and treating clients. He built the company to bridge the gap between traditional Western herbalism and the kind of standardized, reliable dosing that healthcare practitioners could confidently recommend.

The product line centers on alcohol-based liquid extracts, which Gagnon considers the most bioavailable and shelf-stable delivery method for most herbs. Each formula uses what Herbs Etc. calls "professional strength" concentrations, meaning higher herb-to-solvent ratios than you'll typically find on a health food store shelf. Their best-known product, ChlorOxygen, is a chlorophyll concentrate designed to support oxygen uptake in red blood cells — it's been a quiet bestseller in the natural products channel for years.

Formulation at Herbs Etc. isn't done by committee or by marketing department. Gagnon develops every formula himself, drawing on his clinical practice and a deep (sometimes contrarian) reading of the herbal literature. He's known in herbalist circles for being exacting about extraction methods — adjusting menstruum ratios, maceration times, and solvent percentages to match the specific chemistry of each plant. That's craft-level work that most supplement companies don't bother with.

They source herbs from organic farms, ethical wildcrafters, and their own gardens when possible. Manufacturing happens at their Santa Fe facility, where they control extraction, bottling, and quality testing. The operation is deliberately mid-scale: large enough to maintain consistency, small enough that Gagnon still has eyes on production.

Herbs Etc. has no corporate parent. No private equity partner. No board of directors pushing them toward cheaper ingredients or trendier product categories. It's still Daniel Gagnon's company, run according to his standards, after more than forty years.

That kind of longevity and independence is unusual in the herbal supplement space, where brands get acquired, reformulated, and hollowed out with alarming regularity.

Products

• ChlorOxygen chlorophyll concentrate (liquid and softgels)
• Deep Sleep herbal sleep aid
• Singer's Saving Grace throat spray
• Lung Tonic respiratory support
• Immune formulas, stress support, and digestive extracts
• Professional-strength single herb liquid extracts

Why We List Them

• Independently owned by founding clinical herbalist Daniel Gagnon
• Over 40 years of consistent, hands-on leadership
• Professional-strength liquid extracts with high herb-to-solvent ratios
• In-house Santa Fe manufacturing and extraction control
• No corporate acquisition or private equity involvement