Burt's Bees built trust on beeswax, back-to-the-land simplicity, and natural personal care. Then Clorox bought it for $925 million. Here's what changed, what didn't, and what the marketing leaves out.
Clorox
Burt's Bees has been owned by The Clorox Company since 2007. Here are 5 truly independent clean personal care brands with no corporate parent.
Burt's Bees built a beloved brand around beeswax, botanicals, and natural goodness. Then Clorox — the bleach company — bought it for $913 million. Here's what that means for your lip balm.