Colgate-Palmolive

Tom's of Maine built trust on natural toothpaste, refillable bottles, and Maine-made ethics. Then Colgate-Palmolive bought 84% of the company for about $100 million. Here's what changed, what didn't, and what the marketing leaves out.

Tom's of Maine has been owned by Colgate-Palmolive since 2006. Here are 5 truly independent clean toothpaste and oral care brands.