Lume Deodorant
Bozeman, MTLume Deodorant is a clinically proven, whole-body deodorant developed by OB/GYN Dr. Shannon Klingman. After seeing countless women misdiagnosed for natural body …
Deodorant
Freedom Natural Deodorant
Las Vegas, NVFreedom Natural Deodorant was founded in 2019 by Ira Kaganovsky Green, a breast cancer survivor and mother of three daughters, after three of her closest …
Primally Pure
Temecula, CAPrimally Pure is a non-toxic skincare company founded in 2015 by Bethany McDaniel in her family's Southern California farmhouse with just $250. What began as a …
Native built its brand on the promise of simple, clean ingredients and independence from Big Beauty. Then P&G wrote a $100 million check.
Native deodorant was sold to Procter & Gamble for $100M in 2017. Here are 4 truly independent clean deodorant brands that haven't sold out.
Native was founded as a clean deodorant brand, then sold to Procter & Gamble in 2017 for $100M. We investigate the ingredients, ownership, and whether it still lives up to its claims.
A no-nonsense guide to aluminum-free deodorants — what works, what doesn't, and which independent brands are worth trying.