Boca helped make frozen veggie burgers mainstream before plant-based meat was fashionable. Kraft bought it in 2000, closed the original factory, and later rebuilt the brand for flexitarians. Here's what changed.
Boca helped make frozen veggie burgers mainstream before plant-based meat was fashionable. Kraft bought it in 2000, closed the original factory, and later rebuilt the brand for flexitarians. Here's what changed.
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