Burt's Bees built trust on beeswax, back-to-the-land simplicity, and natural personal care. Then Clorox bought it for $925 million. Here's what changed, what didn't, and what the marketing leaves out.
Burt's Bees built trust on beeswax, back-to-the-land simplicity, and natural personal care. Then Clorox bought it for $925 million. Here's what changed, what didn't, and what the marketing leaves out.
A curated directory of clean, unprocessed, and independently-owned products. Real food, real soap, real candles — made …