Kosas
Los Angeles, CAKosas is a clean makeup brand for skincare freaks, offering clinically-proven, skin-improving makeup that's gentle for even the most sensitive skin. Founded in …
Non-Toxic Cosmetics
RMS Beauty
Los Angeles, CARMS Beauty is a pioneering clean beauty brand founded in 2009 by master makeup artist Rose-Marie Swift. RMS was one of the first to introduce clean, …
Learn how to choose genuinely clean makeup—what ingredients to avoid, which certifications matter, and which independent brands are actually worth buying. No corporate ownership, no greenwashing.