Native built its brand on the promise of simple, clean ingredients and independence from Big Beauty. Then P&G wrote a $100 million check.
Procter-Gamble
Native deodorant was sold to Procter & Gamble for $100M in 2017. Here are 4 truly independent clean deodorant brands that haven't sold out.
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Native was founded as a clean deodorant brand, then sold to Procter & Gamble in 2017 for $100M. We investigate the ingredients, ownership, and whether it still lives up to its claims.