Ben & Jerry's built trust on Vermont roots and a social mission. Unilever bought it in 2000 for about $326 million. Today it sits inside The Magnum Ice Cream Company.
Unilever
Talenti built its name on Old World gelato, clear jars, and carefully sourced ingredients. Unilever bought it in 2014. The founder story stayed. The ownership changed.
Sir Kensington's built its name by challenging Big Ketchup with better ingredients and a fictional aristocrat. Unilever bought it in 2017. Then the flagship ketchup disappeared.
A company named for an Indigenous principle about protecting future generations sold itself to one of the world's top plastic polluters. The price was $700 million.
Dove is owned by Unilever and uses synthetic fragrances despite its 'Real Beauty' branding. Here are 6 truly independent clean alternatives for soap and body care.
Seventh Generation was acquired by Unilever for $700M in 2016. Here are 5 truly independent clean cleaning brands with no corporate parent.
Dove's 'Real Beauty' campaign built trust for decades — but does that goodwill translate to clean ingredients? We investigate who owns Dove and what's really in it.
Seventh Generation pioneered plant-based cleaning for decades — then Unilever bought it in 2016 for ~$700M. We investigate whether the formulas and ethics survived the acquisition.