CHUH Matcha

CHUH Matcha makes ready-to-drink canned matcha lattes from Georgetown, Maine. Andrew and Chloe Schundler launched the brand in 2025 after seeing a gap between expensive café matcha and the convenience-store fridge full of sugary sodas and high-caffeine energy drinks. Their answer: shelf-stable matcha with organic ingredients, lower drama, and a name pulled from the last syllable of “matcha.”

The ownership record is strong. CHUH’s about page tells the origin story in founder voice and says the founder and his wife created the drink after switching away from coffee. Coastal Enterprises, Inc. identifies Andrew and Chloe Schundler as CHUH’s owners and says they launched the company from their home in Georgetown. Maine Made lists CHUH as a Georgetown member business. BevNET’s 2026 product-launch coverage also names Andrew and Chloe Schundler as founders. We found no corporate parent, acquisition record, or match in the corporate-parent exclusion list.

The product is simple enough to understand: 12-ounce canned matcha lattes made with ceremonial-grade matcha, organic ingredients, and dairy or oat milk bases depending on the flavor. CHUH launched with Blueberry Oat Milk and Spiced Vanilla, then added Crème Brûlée and Lavender as distribution grew. Maine Made says the matcha is sourced from Japan and blended with organic milk or oat milk.

This is still a young brand, so we’re not treating it like a long-established pantry staple. But the early signals are useful. CHUH reached 200 retail doors in its first year, mostly through New England natural and specialty retailers, while keeping the ownership story visible. That combination is better than another energy drink line with “clean” copy and a parent company buried three clicks deep.

For people who want a canned caffeine option without the coffee jitters or neon energy-drink aisle, CHUH is a practical independent pick. Check the label by flavor: sugar and milk base vary.

Products

• Ready-to-drink canned matcha lattes
• Blueberry Oat Milk matcha latte
• Spiced Vanilla matcha latte
• Crème Brûlée matcha latte
• Lavender matcha latte

Why We List Them

• Independent Maine beverage brand founded by Andrew and Chloe Schundler
• Ownership verified through company, CEI, Maine Made, and BevNET sources
• Uses ceremonial-grade matcha and organic ingredients
• Offers oat milk options for dairy-free shoppers
• No corporate parent or acquisition record found