Founder-Led

North Spore is a Portland, Maine, mushroom company founded in 2014 by Eliah Thanhauser, Jon Carver, and Matt McInnis. It began as a small mushroom farm and grew …

FisheWear is an Anchorage, Alaska, fishing apparel brand started by Linda Leary in 2015. The short version: Leary wanted women's fishing gear that actually fit, …

Jack's Plastic Welding is an Aztec, New Mexico, outdoor gear maker best known for inflatable boats, dry bags, river gear, and Paco Pads. The company traces its …

Tom Beckbe is a Birmingham, Alabama, outdoor apparel company founded by Radcliff and Mary Menge in 2015. The brand started with the Tensaw Jacket, a waxed …

Green Juju is a Seattle-area pet-food brand founded in 2014 by Kelley Marian. The first product was Just Greens, a fresh whole-food blend Kelley developed after …

PEAX Equipment is a Bozeman, Montana, outdoor gear company built around backcountry hunting and camping. Founder Brice Bishop started the product journey after …

Skwala is a Bozeman, Montana, fly-fishing apparel company launched in 2022 by Kevin Sloan. The brand sits in the technical end of the category: waders, rain …

Zpacks is an ultralight backpacking gear maker in West Melbourne, Florida, founded by thru-hiker Joe Valesko in 2005. The company began in an apartment after …

Argali is a Boise, Idaho outdoor-gear company built for backcountry hunters. Its catalog covers tents, tarps, titanium stoves, knives, trekking poles, game …

Bedrock Sandals started in 2011 when Nick Pence and Dan Opalacz began making simple sandals for themselves and friends while working river-restoration jobs in …

Herbal Revolution is a Maine herbal company founded by Katheryn "Kathi" Langelier in 2009. The company makes teas, bitters, elixirs, tonics, glycerites, and …

Exo Mtn Gear is an Idaho pack company built for backcountry hunters who need one system to hunt, carry camp, and haul meat without swapping frames. Steve Speck …

Morrison Outdoors started with a problem most camping parents recognize fast: babies need safe sleep, but standard outdoor sleeping bags are built for adults …

Portland Pet Food Company started with Rosie, a senior standard poodle who had stopped eating the premium food her family kept buying. Katie McCarron cooked a …

Wondercide is an Austin company making flea, tick, mosquito, and household pest products with plant-powered active ingredients. Founder Stephanie Boone started …

Bambino's Baby Food is an Anchorage company making frozen baby meals instead of shelf-stable pouches. Founder and CEO Zoi Maroudas-Tziolas built the brand after …