Lip Balm

Los Poblanos

Los Ranchos de Albuquerque, NM
Local Pickup Ships Nationwide

Penny Rembe started making lavender salve on her kitchen stove sometime in the late 1990s. She and her husband Armin, an oncologist and organic farmer, had been …

Mountain Madness Soap Co.

Coeur d'Alene, ID
Local Pickup Ships Nationwide

Jennifer Morsell started making soap in North Pole, Alaska in 2000. Not as a business pitch or a brand exercise — she wanted soap that worked in harsh winters …

Burt's Bees built trust on beeswax, back-to-the-land simplicity, and natural personal care. Then Clorox bought it for $925 million. Here's what changed, what didn't, and what the marketing leaves out.