Outdoor-Apparel

FisheWear is an Anchorage, Alaska, fishing apparel brand started by Linda Leary in 2015. The short version: Leary wanted women's fishing gear that actually fit, …

Tom Beckbe is a Birmingham, Alabama, outdoor apparel company founded by Radcliff and Mary Menge in 2015. The brand started with the Tensaw Jacket, a waxed …

Turtle Fur is a Morrisville, Vermont, outdoor apparel brand that started with one practical invention: a fleece neck warmer. Millie Merrill designed the …

Mountain Meadow Wool is a family-operated wool mill in Buffalo, Wyoming, founded by Karen Hostetler and Valerie Spanos in 2007. The company started with a …

Skwala is a Bozeman, Montana, fly-fishing apparel company launched in 2022 by Kevin Sloan. The brand sits in the technical end of the category: waders, rain …

Alpine Fit began in an Anchorage workshop, not a boardroom. Founder and owner Jen Loofbourrow built the brand after years of testing outdoor layers on cold, wet …

Cassie Abel spent years working in the outdoor industry — managing global communications for Smith Optics — and kept running into the same problem every time …