Natural

Wholly Fire Foods came out of a vegetable garden in Hattiesburg, Mississippi, during the spring of 2020. James Louis and his wife Doris had been growing peppers …

Leisha Pickering started Musee Bath in her kitchen in Flora, Mississippi in 2010. She'd been a pastry chef, and the shift to bath products wasn't as strange as …

Susan Houlihan started making skin care products in her Anchor Point, Alaska kitchen in 1999. She and her husband Patrick had moved to the state four years …

Each & Every makes aluminum-free, baking soda-free deodorants using dead sea salt as the primary odor-fighting ingredient. Every product uses only EWG Verified …

Pacha Soap Co. is a Certified B Corporation that handcrafts natural soap and bath products in Hastings, Nebraska. The company creates small-batch products using …

BeginAgain Toys creates natural, eco-friendly toys with a focus on bath time fun. Their products are made in the USA from sustainable materials, providing safe …

18th Street Soap Company is a small-batch soap maker based in Omaha and Lincoln, Nebraska, creating authentic Castile olive oil-based soaps using simple, …

Shore Soap Co. is a family-owned bath and body brand established in 2013 by husband-and-wife duo Jake and Steph Kopper in Newport, Rhode Island. Drawing …

Montana Tallow Company is a small, independent skincare brand hand-making luxurious tallow-based products using grass-fed and grass-finished tallow from local …

Santa Fe Soap Ranch is a family-owned natural soap and bath company based in Santa Fe, New Mexico, founded by Liz and Mike after a deeply personal journey to …

Primitive House Farm is a family-owned and operated business located in Saco, coastal southern Maine, founded in 2002 by mother-daughter duo Nancy and Meg …

Maine Mountain Soap & Candle Co. is a small, independently owned company based in the quiet town of Greenville on the shores of Moosehead Lake, Maine. Founded …

Animal Essentials creates pure, plant-based herbal supplements for pets, crafted by expert herbalists. For over 30 years, they've earned the trust of …

London Nootropics creates adaptogenic coffee blends combining premium coffee with best-in-class adaptogen extracts. Founded by two entrepreneurs in 2020, they …

Freedom Natural Deodorant was founded in 2019 by Ira Kaganovsky Green, a breast cancer survivor and mother of three daughters, after three of her closest …

Steve's Real Food is a woman-owned and led independent pet food company pioneering the raw pet food movement in America since 2000. Founded by nutrition …

Tallow Me Pretty is a women-owned, veteran family-run skincare company founded by two Michigan mothers, Lauren White and Danielle, who met at work in 2011 and …

Beekman 1802 is an independently owned skincare and body care company founded by Dr. Brent Ridge and Josh Kilmer-Purcell on their 219-year-old farm in Sharon …

Fat and the Moon is an independent herbal body care company founded by herbalist Rachel in Grass Valley, California. The name celebrates both the healing …

Pure Good creates handcrafted tallow skincare made with 100% grass-fed and grass-finished tallow from their family's 6th generation ranch in Oklahoma. What …

Earthpaste is made by Redmond Life from ancient volcanic bentonite clay mined in Utah, combined with Real Salt and essential oils. With only a handful of …

Native started as an independent direct-to-consumer deodorant brand in 2015 and was acquired by Procter & Gamble in 2017. We list them with this caveat because …

Co-founded by Dr. Derek Gatta DMD, RiseWell creates hydroxyapatite toothpaste and oral care products that are both incredibly effective and 100% clean. They …

Bend Soap Company was created by parents on a mission to find safe, natural products to help soothe their son's eczema. Using fresh goat milk and simple …

Kinfield was founded to inspire happier, healthier lives through the great outdoors. Born from a camping trip to Yosemite, the brand creates clean outdoor …

Primally Pure's natural deodorant has become a bestseller with over 23,000 five-star reviews. Made with activated charcoal, organic coconut oil, and essential …

Sappo Hill has been crafting simple, natural glycerin soaps in Ashland, Oregon since 1947. Their traditional soapmaking methods and minimal ingredient lists …

Ursa Major creates forest-powered skincare and body care with proven ingredients and no BS. Based in Vermont, they craft products with powerful forest-found …