Davids Natural Toothpaste
Murrieta, CADavids Natural Toothpaste was founded in 2011 by Eric Buss, who became concerned about the ingredients he was putting in his mouth twice a day. After …
Oral Care
Fygg Toothpaste
San Francisco Bay Area, CAFygg Toothpaste was founded in 2023 by functional dentists Dr. Mark Burhenne (@askthedentist), Dr. Staci Whitman (@doctorstaci), and Catharine Burhenne after …
Tom's of Maine built trust on natural toothpaste, refillable bottles, and Maine-made ethics. Then Colgate-Palmolive bought 84% of the company for about $100 million. Here's what changed, what didn't, and what the marketing leaves out.
Tom's of Maine has been owned by Colgate-Palmolive since 2006. Here are 5 truly independent clean toothpaste and oral care brands.
Tom's of Maine has marketed itself as a natural personal care brand since 1970. But Colgate-Palmolive bought it in 2006. We investigate what changed — and what the 'natural' label really means on these products.