Davids Natural Toothpaste
Murrieta, CADavids Natural Toothpaste was founded in 2011 by Eric Buss, who became concerned about the ingredients he was putting in his mouth twice a day. After …
Toothpaste
Fygg Toothpaste
San Francisco Bay Area, CAFygg Toothpaste was founded in 2023 by functional dentists Dr. Mark Burhenne (@askthedentist), Dr. Staci Whitman (@doctorstaci), and Catharine Burhenne after …
Bite Toothpaste Bits
Los Angeles, CABite revolutionized toothpaste with their innovative Toothpaste Bits - dry tablets that eliminate plastic waste and harmful ingredients. Founded by former surf …
Terra & Co.
Los Angeles, CATerra & Co. creates holistic oral care products powered by micro-hydroxyapatite, activated charcoal, and Ayurvedic botanicals. Their clinically tested formulas …
Tom's of Maine built trust on natural toothpaste, refillable bottles, and Maine-made ethics. Then Colgate-Palmolive bought 84% of the company for about $100 million. Here's what changed, what didn't, and what the marketing leaves out.
Tom's of Maine has been owned by Colgate-Palmolive since 2006. Here are 5 truly independent clean toothpaste and oral care brands.
Arm & Hammer trades on a century of baking soda heritage, but Church & Dwight owns a sprawling product line full of synthetic fragrances and dyes. We investigate what's actually clean.
Tom's of Maine has marketed itself as a natural personal care brand since 1970. But Colgate-Palmolive bought it in 2006. We investigate what changed — and what the 'natural' label really means on these products.