Clean Personal Care Brands in California

100% PURE creates the purest, healthiest beauty products using fruit and vegetable pigments instead of synthetic dyes and heavy metals. Their commitment goes …

Acure offers clean, clinically proven skincare and haircare made with performance-driven plant-based ingredients. Founded in 2010, they've built a reputation …

All Good started on a family farm creating body care that performs outdoors and holds up to real life without compromising health. For over 15 years, they've …

Bite revolutionized toothpaste with their innovative Toothpaste Bits - dry tablets that eliminate plastic waste and harmful ingredients. Founded by former surf …

Boka is a modern oral care brand focused on strengthening teeth and supporting long-term oral health using nano-hydroxyapatite, a biomimetic mineral that mimics …

Cocokind creates clean, effective skincare at accessible prices. Founded on the belief that everyone deserves healthy skin, they focus on ingredient …

Davids Natural Toothpaste was founded in 2011 by Eric Buss, who became concerned about the ingredients he was putting in his mouth twice a day. After …

Dr. Bronner's is a family-owned maker of organic castile soaps and personal care products. Founded in 1948, they're committed to fair trade, organic …

Fat and the Moon is an independent herbal body care company founded by herbalist Rachel in Grass Valley, California. The name celebrates both the healing …

Fygg Toothpaste was founded in 2023 by functional dentists Dr. Mark Burhenne (@askthedentist), Dr. Staci Whitman (@doctorstaci), and Catharine Burhenne after …

Innersense Organic Beauty creates certified organic, salon-quality hair care products for all hair types. Their formulas are designed to work with hair's …

Jack Henry formulates clean, straightforward grooming products primarily for men, using minimal, easily understandable plant-based ingredients and avoiding …

Josh Rosebrook creates completely pure and powerful skin and hair care products with integrity and results-driven formulations. Made in the USA with sustainable …

Kinfield was founded to inspire happier, healthier lives through the great outdoors. Born from a camping trip to Yosemite, the brand creates clean outdoor …

Kosas is a clean makeup brand for skincare freaks, offering clinically-proven, skin-improving makeup that's gentle for even the most sensitive skin. Founded in …

Leaf Shave designs modern, plastic-free shaving tools built to last a lifetime. Founded by two friends frustrated with disposable razor waste, Leaf creates …

Native started as an independent direct-to-consumer deodorant brand in 2015 and was acquired by Procter & Gamble in 2017. We list them with this caveat because …

OSEA Malibu is a women-owned, family-run clean beauty brand founded in 1996 by Jenefer Palmer in Malibu, California. What began with Jenefer mixing …

Pipette creates clean baby care products that are pediatrician-tested, vegan, and made with plant-based ingredients. Founded by parents who wanted better …

Primally Pure is a non-toxic skincare company founded in 2015 by Bethany McDaniel in her family's Southern California farmhouse with just $250. What began as a …

Primally Pure's natural deodorant has become a bestseller with over 23,000 five-star reviews. Made with activated charcoal, organic coconut oil, and essential …

Raw Elements creates certified natural, reef-safe mineral sunscreens for active outdoor enthusiasts. Trusted by marine biologists and surfers alike, their …

RMS Beauty is a pioneering clean beauty brand founded in 2009 by master makeup artist Rose-Marie Swift. RMS was one of the first to introduce clean, …

Stratia is an independent skincare brand focused on obsessively researched, science-backed formulas made for anyone with skin. Founded in 2016, the company …

Terra & Co. creates holistic oral care products powered by micro-hydroxyapatite, activated charcoal, and Ayurvedic botanicals. Their clinically tested formulas …

Thinksport and Thinkbaby create mineral-based sunscreens and sports products focused on safer ingredients and healthier consumer choices. Their sunscreens …

True Botanicals creates luxury skincare that delivers clinical results with certified non-toxic ingredients. Founded by Hillary Peterson after her own health …

Created by Andrea and Brian Faulkner Williams as a gentle solution for their family's sensitive skin, Tubby Todd has become a trusted name in clean baby care. …

Wildling is a female-founded beauty brand specializing in gua sha tools and plant-powered skincare. Founded by acupuncturist Gianna de la Torre, herbalist Jill …