100% PURE
San Jose, CA100% PURE creates the purest, healthiest beauty products using fruit and vegetable pigments instead of synthetic dyes and heavy metals. Their commitment goes …
Find 78 clean, independently-owned brands in California — including Baby & Kids, Food, Home, Household, Personal Care, Pet, Supplements. No corporate greenwashing.
78 verified clean brands across 7 categories in California. All independently owned — no conglomerates, no greenwashing.
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100% PURE creates the purest, healthiest beauty products using fruit and vegetable pigments instead of synthetic dyes and heavy metals. Their commitment goes …
Acure offers clean, clinically proven skincare and haircare made with performance-driven plant-based ingredients. Founded in 2010, they've built a reputation …
Alexandre Family Farm is America's first Regenerative Organic Certified dairy farm, founded by Blake and Stephanie Alexandre in 1992 in Crescent City, …
All Good started on a family farm creating body care that performs outdoors and holds up to real life without compromising health. For over 15 years, they've …
Art of Tea is an organic tea importer and blender based in Los Angeles, handcrafting the world's finest organic teas and botanicals. Founded by Steve Schwartz …
Artisana Organics produces certified organic raw nut and seed butters, committed to providing the purest food to fuel healthy living. They focus on organic …
Avocado Green Mattress creates certified organic mattresses and bedding using natural, non-toxic materials with a commitment to sustainability, transparency, …
Bite revolutionized toothpaste with their innovative Toothpaste Bits - dry tablets that eliminate plastic waste and harmful ingredients. Founded by former surf …
Boka is a modern oral care brand focused on strengthening teeth and supporting long-term oral health using nano-hydroxyapatite, a biomimetic mineral that mimics …
Boochcraft is an independent hard kombucha brand from San Diego, founded by three friends committed to creating alcoholic beverages with integrity using real, …
Bubbies Fine Foods produces traditionally fermented pickles, sauerkraut, and other cultured vegetables using time-honored methods. Founded in 1982, they use no …
Chosen Foods specializes in avocado-based products, including avocado oil, mayo, and cooking sprays. Their 100% pure avocado oil is expeller-pressed from …
Cocokind creates clean, effective skincare at accessible prices. Founded on the belief that everyone deserves healthy skin, they focus on ingredient …
Colored Organics creates ultra-soft, GOTS-certified organic baby and kids clothing in beautiful colors using non-toxic dyes. Their mission is to provide safe, …
Copper Cow Coffee was founded by Debbie Wei Mullin to share Vietnamese coffee culture with the world. This woman-owned and led company makes traditional …
Coyuchi has been a pioneer in organic home textiles since 1991, creating beautiful, sustainable bedding and bath products with certified organic materials and …
Davids Natural Toothpaste was founded in 2011 by Eric Buss, who became concerned about the ingredients he was putting in his mouth twice a day. After …
Diaspora Co. is a single-origin spice company founded by Sana Javeri Kadri in 2017. The company works directly with small, multi-generational family farms …
Dr. Bronner's is a family-owned maker of organic castile soaps and personal care products. Founded in 1948, they're committed to fair trade, organic …
ezpz is a woman-owned small business founded by Lindsey Laurain, creating innovative silicone feeding products designed by a Pediatric Feeding Specialist. Their …
Farmhouse Culture specializes in fermented organic vegetables and gut shots, using the timeless art of fermentation to create intense taste experiences with …
Fat and the Moon is an independent herbal body care company founded by herbalist Rachel in Grass Valley, California. The name celebrates both the healing …
Woman-owned Sichuan condiment company founded by Jing Gao, inspired by the "fly restaurants" of her hometown Chengdu. Fly By Jing sources authentic ingredients …
Pioneering mushroom coffee and functional beverage company founded by Finnish entrepreneur Tero Isokauppila. Four Sigmatic brings Nordic foraging traditions and …
Full Circle Home is a Certified B Corp that designs thoughtfully crafted home essentials making everyday routines easier, more enjoyable, and better for the …
Fygg Toothpaste was founded in 2023 by functional dentists Dr. Mark Burhenne (@askthedentist), Dr. Staci Whitman (@doctorstaci), and Catharine Burhenne after …
Good Culture creates high-protein cottage cheese and dairy products with responsibly sourced real food ingredients, simple formulations, and no artificial …
Grandma Lucy's is a Southern California pet-food company founded in 1999 by Eric and Breann Shook. The story starts with their English Cocker Spaniel, Lucy, who …
Green Toys turns recycled plastic milk jugs into safe, durable toys right here in California. Every toy is made from 100% recycled plastic, free from BPA, …
The original and most trusted kombucha brand in America, GT's Living Foods has been authentically brewing raw, organic kombucha for over 30 years. Founded by GT …
Premium kombucha brand brewed in small batches in glass jars using the highest quality organic ingredients. Health-Ade is known for consistently delivering …
HealthForce SuperFoods is an independently owned and operated small business creating vegan superfood supplements, green powders, and herbal extracts. Their …
If You Care has been producing planet-first, chemical-free kitchen and household products since 1990, specializing in unbleached, chlorine-free paper goods and …
Innersense Organic Beauty creates certified organic, salon-quality hair care products for all hair types. Their formulas are designed to work with hair's …
Jack Henry formulates clean, straightforward grooming products primarily for men, using minimal, easily understandable plant-based ingredients and avoiding …
Joolies is a family-owned organic Medjool date company operating Kohl Family Farm in the Coachella Valley, California. The family has grown Medjool dates for …
Josh Rosebrook creates completely pure and powerful skin and hair care products with integrity and results-driven formulations. Made in the USA with sustainable …
Kettle & Fire creates high-quality bone broths and soups with responsibly sourced, nourishing ingredients through long slow-simmer times and careful …
Kinfield was founded to inspire happier, healthier lives through the great outdoors. Born from a camping trip to Yosemite, the brand creates clean outdoor …
Kombucha Kamp is the original kombucha education platform and homebrew supply company, founded in 2004 by Hannah Crum (affectionately known as "The Kombucha …
Kosas is a clean makeup brand for skincare freaks, offering clinically-proven, skin-improving makeup that's gentle for even the most sensitive skin. Founded in …
L'ovedbaby creates GOTS-certified organic cotton baby clothing with a mission rooted in family health and environmental sustainability. Founded after founder …
Leaf Shave designs modern, plastic-free shaving tools built to last a lifetime. Founded by two friends frustrated with disposable razor waste, Leaf creates …
Mary's Free Range Chicken has been family-owned and operated since 1954, raising chickens and turkeys on California ranch land. Their birds are free-range, fed …
MaryRuth Organics was founded in 2014 by MaryRuth Ghiyam, a certified health educator, nutritional consultant, and culinary chef. After experiencing health …
Coffee alternative blending mushrooms, adaptogens, spices, and cacao for calm energy without jitters or crashes. Founded by Shane Heath in Venice, California, …
Native started as an independent direct-to-consumer deodorant brand in 2015 and was acquired by Procter & Gamble in 2017. We list them with this caveat because …
Nest Bedding is a family-owned, factory-direct mattress and bedding company offering organic, natural, and certified luxury products. Established in 2011, they …
Niman Ranch partners with over 600 independent family farmers and ranchers who raise livestock humanely and sustainably. Founded in 1969, they pioneered the …
Nordic Naturals is the #1 selling fish and algae oil brand in the U.S., committed to delivering exceptional omega-3 oil purity, freshness, potency, and …
Numi Organic Tea is an independent, Oakland-based tea company committed to sustainability, fair trade practices, and organic cultivation. Founded over 20 years …
NuttZo was created by founder Danielle LiVolsi, who blended multiple nuts and seeds to create a nutrient-dense protein source for her adopted sons who were …
OSEA Malibu is a women-owned, family-run clean beauty brand founded in 1996 by Jenefer Palmer in Malibu, California. What began with Jenefer mixing …
Our Place built a cookware company on a simple premise: the tools you cook with should be as beautiful as the meals you make with them, and they shouldn't …
P.F. Candle Co. is an independently owned Los Angeles-based home fragrance brand founded by wife-and-husband team Kristen Pumphrey and Thomas Neuberger. All …
Pipette creates clean baby care products that are pediatrician-tested, vegan, and made with plant-based ingredients. Founded by parents who wanted better …
Pique produces pure tea crystals using Cold Extraction Technology to harness full-spectrum bioactive compounds with unparalleled bioavailability. Their …
Independent spice company specializing in organic, paleo-friendly spice blends free from additives, anti-caking agents, and fillers. Founded by real food …
Primal Pastures is a first-generation regenerative farming operation producing the cleanest pasture-raised meats in California. Founded by Rob McDaniel and …
Primal Pet Foods has been a pioneer in raw pet nutrition since 2001, offering 100% traceable, ethically sourced ingredients with a commitment to quality and …
Primally Pure is a non-toxic skincare company founded in 2015 by Bethany McDaniel in her family's Southern California farmhouse with just $250. What began as a …
Primally Pure's natural deodorant has become a bestseller with over 23,000 five-star reviews. Made with activated charcoal, organic coconut oil, and essential …
Raw Elements creates certified natural, reef-safe mineral sunscreens for active outdoor enthusiasts. Trusted by marine biologists and surfers alike, their …
Raw Farm USA produces high-quality raw dairy products in California, including whole raw milk, kefir, butter, cheese, and heavy cream. All products contain …
Redbarn is a California pet-food company started in 1996 by childhood friends Jeff Baikie and Howard "Howie" Bloxam. The company makes dog food, cat food, …
Ritual is a vitamin company that makes clean, traceable multivitamins and supplements formulated with clinically-backed ingredients. They pioneered the …
RMS Beauty is a pioneering clean beauty brand founded in 2009 by master makeup artist Rose-Marie Swift. RMS was one of the first to introduce clean, …
Sage Mountain Beef is a small, family-owned regenerative farm located in Anza, California, in the high desert mountains of Riverside County. Owned and operated …
Sal Suds is Dr. Bronner's concentrated biodegradable all-purpose cleaner that cuts through grease and dirt like no other natural cleaner. Unlike their castile …
Small Batch creates raw and freeze-dried pet food using humanely raised proteins and organic ingredients, focusing on whole food nutrition and sustainable …
Sports Research is a family-owned and operated company with over 40 years of dedication to providing research-backed, high-quality health and wellness products …
StarWalker Organic Farms is a third-generation, family-owned regenerative organic farm founded in 1970 when the Walker family purchased 3,500 acres at the base …
Stasher creates the world's first self-sealing, reusable silicone storage bags as a sustainable alternative to single-use plastic, helping eliminate plastic …
Stratia is an independent skincare brand focused on obsessively researched, science-backed formulas made for anyone with skin. Founded in 2016, the company …
Superior Farms is a farmer-owned cooperative producing 100% American lamb from family farms across the western United States. Their lambs are pasture-raised …
Terra & Co. creates holistic oral care products powered by micro-hydroxyapatite, activated charcoal, and Ayurvedic botanicals. Their clinically tested formulas …
The Honest Kitchen pioneered human-grade pet food, creating dehydrated whole food meals made in a human food facility with ingredients you'd recognize from your …
Thinksport and Thinkbaby create mineral-based sunscreens and sports products focused on safer ingredients and healthier consumer choices. Their sunscreens …
Traditional Medicinals is a B-Corp certified herbal tea company producing wellness teas based on traditional herbal medicine. Founded in 1974, they work …
True Botanicals creates luxury skincare that delivers clinical results with certified non-toxic ingredients. Founded by Hillary Peterson after her own health …
Created by Andrea and Brian Faulkner Williams as a gentle solution for their family's sensitive skin, Tubby Todd has become a trusted name in clean baby care. …
Under the Nile creates beautiful, affordable organic baby and kids clothing made from 100% Egyptian cotton. Founded in 1998 by a mom seeking chemical-free …
Wild Planet is a sustainable seafood company founded by Bill Carvalho with a mission to transform fishing into a force for good. They use only pole-and-line and …
Wild Planet Foods provides sustainably sourced canned seafood including tuna, salmon, and sardines. Founded in 2004 by a former canned seafood industry veteran, …
Wildbrine produces fermented and pickled foods using the natural process of wild fermentation to enhance texture, flavor, and nutritional benefits. From kraut …
Wildling is a female-founded beauty brand specializing in gua sha tools and plant-powered skincare. Founded by acupuncturist Gianna de la Torre, herbalist Jill …
Find 78 clean, independently-owned brands in California — including Baby & Kids, Food, Home, Household, Personal Care, …