Independent

Fringe Sport is the official supplier of the garage gym functional fitness movement, headquartered in Austin, Texas. Founded to serve lifters, WOD enthusiasts, …

Jim and Darcy Michener started making sea salt on their honeymoon. Not as a business plan — they were in the Philippines in 1999, watched locals harvest salt …

Tony Beck and J.P. Bulow started selling bison at farmers markets around Santa Fe in 2018, working out of Beck's garage. The business scaled fast. By 2021, …

Mark Guidry spent years in the Louisiana oilfield before buying a 9-acre pecan orchard in Scott, Louisiana in 2014. The career pivot was deliberate. He sold his …

Dr. Peter Kassner started Health Natura in Tuscaloosa, Alabama after running a holistic pain clinic for nearly a decade. He'd been compounding custom …

Amber Lambke and Michael Scholz opened Maine Grains in a renovated jailhouse in downtown Skowhegan in 2012. The idea was simple but ambitious: bring …

Leisha Pickering started Musee Bath in her kitchen in Flora, Mississippi in 2010. She'd been a pastry chef, and the shift to bath products wasn't as strange as …

EcoVessel is a family-based business in Boulder, Colorado that creates premium quality hydration bottles and drinkware designed to maintain optimal beverage …

Full Circle Home is a Certified B Corp that designs thoughtfully crafted home essentials making everyday routines easier, more enjoyable, and better for the …

Stargazer Cast Iron was founded by housewares designer Peter Huntley in 2015 after becoming frustrated with the declining quality of modern cast iron cookware. …

Mike St. Pierre started Hyperlite Mountain Gear in 2010 out of Biddeford, Maine, driven by a single obsession: build the lightest, most durable packs possible …

Eric Parsons started Revelate Designs in Anchorage, Alaska in 2007, before "bikepacking" was a product category anyone recognized. At the time, it was just a …

Kurt Racicot started Stone Glacier in Bozeman, Montana because the backcountry hunting gear on the market didn't work the way he needed it to. Racicot is a …

Benebone is a family-owned dog chew toy company that began over 10 years ago with the notion that pet parents want the best for their dogs. Frustrated by pet …

Enlightened Equipment is an ultralight backpacking gear company based in Winona, Minnesota, specializing in custom sleeping quilts and insulated apparel. Known …

Joolies is a family-owned organic Medjool date company operating Kohl Family Farm in the Coachella Valley, California. The family has grown Medjool dates for …

Seek Outside is a family-owned outdoor gear company based in Grand Junction, Colorado, creating cutting-edge equipment for hunters and backcountry adventurers …

Six Moon Designs is a family-owned and operated ultralight backpacking gear company founded in 2002 by Ron "Fallingwater" Moak and now run with his son Brandon. …

Alpen Fuel is a small-batch, family-owned outdoor food company based in Bozeman, Montana. Founded by Shaun Sowell in 2018, the brand was created to solve a …

Skida began as a personal project on a ski team and has since grown into a staple of Vermont's outdoor culture. Founded by Corinne Prevot in 2008 while she was …

Duckworth is the world’s only source-verified, single-origin Merino wool clothing company. Founded in 2014 by Robert 'Bernie' Bernthal and fourth-generation …

Atlantic Sea Farms is a mission-driven seaweed company based in Biddeford, Maine. They're the largest domestic seaweed supplier at scale in the United …

Big Dipper Ice Cream has been making handcrafted ice cream in Missoula, Montana since 1995. For thirty years, this independently owned shop has been scooping …

Black Tooth Brewing Company opened in Sheridan, Wyoming in November 2010. Founder and owner Tim Barnes built the brewery from the ground up in a state that …

Cathead Distillery opened in 2010 in Jackson, Mississippi—the first legal distillery in the state since Prohibition ended there in 1966. (Mississippi was the …

Babiators was founded by two couples—Molly & Ted Fienning (Marine Corps fighter pilot) and Carolyn & Matthew Guard—after Molly noticed military kids squinting …

Copper Cow Coffee was founded by Debbie Wei Mullin to share Vietnamese coffee culture with the world. This woman-owned and led company makes traditional …

Skratch Labs was founded by Dr. Allen Lim (exercise physiologist for pro cycling teams) and Ian MacGregor (retired pro cyclist) to solve a real problem: …

Steve's Real Food is a woman-owned and led independent pet food company pioneering the raw pet food movement in America since 2000. Founded by nutrition …

Seeking Health was founded in 2011 by Dr. Ben Lynch, a naturopathic doctor and researcher who pioneered the understanding of methylation, MTHFR gene variants, …