Our Place
Los Angeles, CAOur Place built a cookware company on a simple premise: the tools you cook with should be as beautiful as the meals you make with them, and they shouldn't …
Non-Toxic
Avocado Green Mattress
Los Angeles, CAAvocado Green Mattress creates certified organic mattresses and bedding using natural, non-toxic materials with a commitment to sustainability, transparency, …
Field Company
Milwaukee, WIField Company creates modern cast iron cookware inspired by vintage American pans from the 1930s. Founded by brothers Stephen and Chris Muscarella, the company …
FINEX Cast Iron Cookware
Portland, ORFINEX creates modern heirloom cast iron cookware with precision design and traditional American craftsmanship, blending machined precision with organic contours …
Green Llama
Knoxville, TNGreen Llama was founded in 2021 by Kay Baker (Occupational Therapist) and Dr. Matt Keasey, PhD (materials scientist), a husband-and-wife team passionate about …
Lodge Cast Iron
South Pittsburg, TNLodge Cast Iron has been manufacturing heirloom-quality cast iron cookware in Tennessee since 1896, making it America's oldest family-owned cookware foundry. …
Meliora Cleaning Products
Chicago, ILMeliora Cleaning Products was founded in 2013 by Kate Jakubas and Mike Mayer, a husband-and-wife team of engineers who wanted to create cleaning and laundry …
My Green Mattress
Gurnee, ILMy Green Mattress is a family-owned business handcrafting certified organic mattresses for adults, children, and babies. Founded by Tim and Cindy Masters when …
Naturepedic
Chagrin Falls, OHNaturepedic is the first mattress brand to be EWG Verified, creating certified organic mattresses and bedding for babies, kids, and adults with uncompromising …
Smithey Ironware
Charleston, SCSmithey Ironware creates polished, pre-seasoned cast iron and carbon steel cookware with modern aesthetics and traditional craftsmanship, free from all …
Stargazer Cast Iron
Reading, PAStargazer Cast Iron was founded by housewares designer Peter Huntley in 2015 after becoming frustrated with the declining quality of modern cast iron cookware. …
Stasher
Oakland, CAStasher creates the world's first self-sealing, reusable silicone storage bags as a sustainable alternative to single-use plastic, helping eliminate plastic …
Benebone
New York, NYBenebone is a family-owned dog chew toy company that began over 10 years ago with the notion that pet parents want the best for their dogs. Frustrated by pet …
Fontana Candle Co
Lancaster, PAFontana Candle Co is a family-owned beeswax candle company founded in 2018 by husband-and-wife team Katie and Eric Roering in Lancaster, Pennsylvania. After …
Hive to Home Candle Co is a Michigan-based small-batch candle company specializing in handmade, non-toxic candles crafted from locally harvested beeswax and …
Primally Pure
Temecula, CAPrimally Pure is a non-toxic skincare company founded in 2015 by Bethany McDaniel in her family's Southern California farmhouse with just $250. What began as a …
Branch Basics
Austin, TXBranch Basics is a human-safe cleaning company founded in 2012 by Allison Evans, Kelly Love, and Marilee Nelson in Austin, Texas. The company produces EWG …
Green Toys
Sausalito, CAGreen Toys turns recycled plastic milk jugs into safe, durable toys right here in California. Every toy is made from 100% recycled plastic, free from BPA, …
LALO
New York, NYLALO designs thoughtful, non-toxic baby products that grow with your child. Founded by parents who wanted better, safer options, LALO focuses on innovative …
Maple Landmark
Middlebury, VTMaple Landmark has been crafting heirloom-quality wooden toys in Vermont since 1979. Using sustainably harvested American hardwoods and non-toxic finishes, they …
Terra & Co.
Los Angeles, CATerra & Co. creates holistic oral care products powered by micro-hydroxyapatite, activated charcoal, and Ayurvedic botanicals. Their clinically tested formulas …
Bannor Toys
Madrid, IABannor Toys is a family-owned business started by Jesse and Stacey in Madrid, Iowa in 2011. They create modern wooden toys designed to spark children's …
P.F. Candle Co.
Los Angeles, CAP.F. Candle Co. is an independently owned Los Angeles-based home fragrance brand founded by wife-and-husband team Kristen Pumphrey and Thomas Neuberger. All …
MamaSuds
Goodrich, MIMamaSuds creates truly safe, non-toxic cleaning and laundry products made from scratch with USDA-certified organic ingredients. Founded by Michelle Smith in …
Puracy
Austin, TXPuracy creates effective, plant-based cleaning and personal care products that are gentle enough for sensitive skin but tough on messes. Founded by Sean Busch …
Common Good
Brooklyn, NYFounded by Sacha Dunn, Common Good pioneered the modern refill movement with safe, refillable household soaps and cleaning products. Starting from a Brooklyn …
True Botanicals
San Francisco, CATrue Botanicals creates luxury skincare that delivers clinical results with certified non-toxic ingredients. Founded by Hillary Peterson after her own health …
Force of Nature
Chicago, ILForce of Nature transforms salt, water, and vinegar into a powerful EPA-registered cleaner and disinfectant using electrolyzed water technology. This countertop …
Sal Suds (Dr. Bronner's)
Vista, CASal Suds is Dr. Bronner's concentrated biodegradable all-purpose cleaner that cuts through grease and dirt like no other natural cleaner. Unlike their castile …
Find the best clean, independently-owned dog food brands. Fresh, raw, air-dried, and dehydrated options with no corporate parents, no fillers, and no greenwashing.
A practical guide to decoding supplement labels. Learn which ingredient forms actually work, which fillers to avoid, how to spot proprietary blend tricks, and which third-party certifications matter — plus 8 independent brands worth trusting.
Find the best clean, natural shampoo brands with transparent ingredients and no greenwashing. Independent brands only—no corporate parents, no hidden chemicals.
Find the safest water filters that remove PFAS, heavy metals, fluoride, and chlorine without leaching plastic chemicals. Compare pitcher filters, under-sink systems, and whole-house filtration.
Glass food storage is great until it breaks. Here are durable, non-toxic alternatives that won't chip, shatter, or leach chemicals into your food.
Johnson's Baby is made by Johnson & Johnson, a company that has faced numerous lawsuits over product safety. Here are 4 truly independent clean baby care brands.
Yankee Candle uses paraffin wax and synthetic fragrance. Here are 5 truly independent clean candle brands using beeswax, coconut wax, and soy.
Most 'free and clear' detergents are still full of problematic chemicals. We break down what's actually in conventional laundry detergent, what to look for instead, and the best non-toxic laundry detergent brands in 2026.
Not all 'natural' sunscreens are safe. We break down mineral vs chemical sunscreen, which ingredients to avoid, and the best non-toxic sunscreen brands with verified clean formulations.
Rendered byproducts, artificial preservatives, and mystery fillers are standard in pet food. We break down what's in conventional pet food, how to read labels, and the best clean pet food brands for dogs and cats in 2026.
Babies are more vulnerable to chemicals than adults. This guide covers the safest non-toxic baby products—skin care, feeding, sleep, and gear—with certifications to look for and brands to trust.
The best apps and tools for clean living. Scan ingredients, avoid seed oils, find non-toxic products, and check corporate ownership of your favorite brands.
Find the safest cookware for your kitchen. Compare PFAS-free, non-toxic pans and pots from cast iron to ceramic—no Teflon, no forever chemicals.