Wondercide
Austin, TXWondercide is an Austin company making flea, tick, mosquito, and household pest products with plant-powered active ingredients. Founder Stephanie Boone started …
Plant-Based
Green Llama
Knoxville, TNGreen Llama was founded in 2021 by Kay Baker (Occupational Therapist) and Dr. Matt Keasey, PhD (materials scientist), a husband-and-wife team passionate about …
Meliora Cleaning Products
Chicago, ILMeliora Cleaning Products was founded in 2013 by Kate Jakubas and Mike Mayer, a husband-and-wife team of engineers who wanted to create cleaning and laundry …
Aleavia
Tampa, FLAleavia formulates 100% plant-based, prebiotic skincare and body washes designed to feed the skin's beneficial bacteria, rather than stripping it away, …
Cleancult
New York, NYCleancult is a refillable cleaning products company founded by Ryan Lupberger in 2016. The brand was created after Ryan discovered his conventional detergent …
Heart Grown Wild
Wardsboro, VTHeart Grown Wild is a woman-owned, organic, plant-based skincare company based in Wardsboro, southern Vermont, founded by trained herbalist Santalena Groves and …
Mississippi Candle Company
Foley, ALMississippi Candle Company is a handcrafted home fragrance manufacturer founded in 2018 by Jessica Simon, specializing in affordable candles, luxury laundry …
Animal Essentials creates pure, plant-based herbal supplements for pets, crafted by expert herbalists. For over 30 years, they've earned the trust of …
Act+Acre
New York, NYAct+Acre is the world's first cold processed haircare line, developed by celebrity hairstylist and certified trichologist Helen Reavey, focusing on scalp health …
Branch Basics
Austin, TXBranch Basics is a human-safe cleaning company founded in 2012 by Allison Evans, Kelly Love, and Marilee Nelson in Austin, Texas. The company produces EWG …
Herbivore Botanicals
Seattle, WAHerbivore Botanicals is a plant-powered, clinically-effective skincare brand that uses only the finest natural ingredients. Founded in Seattle in 2011, …
Puracy
Austin, TXPuracy creates effective, plant-based cleaning and personal care products that are gentle enough for sensitive skin but tough on messes. Founded by Sean Busch …
AspenClean
Vancouver, BCAspenClean is a family-owned company creating eco-friendly cleaning products with 100% organic and plant-based ingredients. Born from a parent's journey to find …
Babo Botanicals
Wayne, PAFounded by mom and sustainable agriculture advocate Kate Solomon, Babo Botanicals creates gentle, plant-based skincare for babies and families. Their mineral …
Pipette
San Francisco, CAPipette creates clean baby care products that are pediatrician-tested, vegan, and made with plant-based ingredients. Founded by parents who wanted better …
Method cleaning products are owned by SC Johnson, the company behind Windex and Raid. Here are 5 truly independent clean cleaning brands.
Seventh Generation was acquired by Unilever for $700M in 2016. Here are 5 truly independent clean cleaning brands with no corporate parent.
Most 'free and clear' detergents are still full of problematic chemicals. We break down what's actually in conventional laundry detergent, what to look for instead, and the best non-toxic laundry detergent brands in 2026.
Method built its reputation on plant-based cleaning with gorgeous design. Then SC Johnson — the company behind Windex, Raid, and Pledge — acquired it in 2017. We investigate whether Method still lives up to its 'people against dirty' promise.
Mrs. Meyer's Clean Day smells like a garden and markets plant-derived ingredients — but it's owned by SC Johnson and uses synthetic fragrance. We investigate what's really inside.
Seventh Generation pioneered plant-based cleaning for decades — then Unilever bought it in 2016 for ~$700M. We investigate whether the formulas and ethics survived the acquisition.