Personal-Care

Green Goo is a plant-based first-aid and body-care brand from Lyons, Colorado, built by the Scott family. The company traces its roots to herbal salves made …

Penny Rembe started making lavender salve on her kitchen stove sometime in the late 1990s. She and her husband Armin, an oncologist and organic farmer, had been …

Most skincare ingredients come from a lab or a farm. Marin Skincare's signature ingredient comes from a lobster. Amber Boutiette, a biomedical engineer, and …

Jennifer Morsell started making soap in North Pole, Alaska in 2000. Not as a business pitch or a brand exercise — she wanted soap that worked in harsh winters …

Soap de Jolie started the way a lot of good brands do — at a kitchen table during a strange year. In 2020, Miranda and Joey began making cold-process soap at …

Leisha Pickering started Musee Bath in her kitchen in Flora, Mississippi in 2010. She'd been a pastry chef, and the shift to bath products wasn't as strange as …

Susan Houlihan started making skin care products in her Anchor Point, Alaska kitchen in 1999. She and her husband Patrick had moved to the state four years …

Cocokind creates clean, effective skincare at accessible prices. Founded on the belief that everyone deserves healthy skin, they focus on ingredient …

Each & Every makes aluminum-free, baking soda-free deodorants using dead sea salt as the primary odor-fighting ingredient. Every product uses only EWG Verified …

Vermont Soap has been making real soap for over 30 years in Middlebury, long before "clean beauty" was a term and long before the big corporate giants like …

Vermont Soap makes certified organic bar soaps, liquid castile soaps, and personal care products in Middlebury, Vermont. Larry Plesent founded the company in …

Lume Deodorant is a clinically proven, whole-body deodorant developed by OB/GYN Dr. Shannon Klingman. After seeing countless women misdiagnosed for natural body …

Aleavia formulates 100% plant-based, prebiotic skincare and body washes designed to feed the skin's beneficial bacteria, rather than stripping it away, …

Earth Harbor offers purely natural, highly concentrated marine-based skincare in completely sustainable packaging, crafted with ethically sourced seaweed and …

HiBAR creates salon-quality solid shampoo and conditioner bars that are entirely plastic-free, eliminating the need for single-use plastic bottles in your …

Jack Henry formulates clean, straightforward grooming products primarily for men, using minimal, easily understandable plant-based ingredients and avoiding …

Kari Gran offers an oil-based, waterless skincare and minimal makeup line made primarily with organic and naturally derived plant oils, packaged exclusively in …

Alder New York is a queer and woman-owned independent skincare line created by Nina Zilka and David Krause. Founded in 2016, the brand blends beautiful …

Pacha Soap Co. is a Certified B Corporation that handcrafts natural soap and bath products in Hastings, Nebraska. The company creates small-batch products using …

Stratia is an independent skincare brand focused on obsessively researched, science-backed formulas made for anyone with skin. Founded in 2016, the company …

Wildling is a female-founded beauty brand specializing in gua sha tools and plant-powered skincare. Founded by acupuncturist Gianna de la Torre, herbalist Jill …

Hero Cosmetics creates gentle, effective skincare solutions for acne, rosacea, and dark spots that work with your skin rather than against it - founded by Ju …

18th Street Soap Company is a small-batch soap maker based in Omaha and Lincoln, Nebraska, creating authentic Castile olive oil-based soaps using simple, …

Shore Soap Co. is a family-owned bath and body brand established in 2013 by husband-and-wife duo Jake and Steph Kopper in Newport, Rhode Island. Drawing …

Montana Tallow Company is a small, independent skincare brand hand-making luxurious tallow-based products using grass-fed and grass-finished tallow from local …

Santa Fe Soap Ranch is a family-owned natural soap and bath company based in Santa Fe, New Mexico, founded by Liz and Mike after a deeply personal journey to …

Public Goods offers sustainable everyday essentials at wholesale prices through a membership model. They create timeless, functional products across multiple …

Heart Grown Wild is a woman-owned, organic, plant-based skincare company based in Wardsboro, southern Vermont, founded by trained herbalist Santalena Groves and …

Primitive House Farm is a family-owned and operated business located in Saco, coastal southern Maine, founded in 2002 by mother-daughter duo Nancy and Meg …

Maine Mountain Soap & Candle Co. is a small, independently owned company based in the quiet town of Greenville on the shores of Moosehead Lake, Maine. Founded …

OSEA Malibu is a women-owned, family-run clean beauty brand founded in 1996 by Jenefer Palmer in Malibu, California. What began with Jenefer mixing …

Georganics is an independent UK-based natural oral care brand founded to combat plastic waste and provide effective, natural alternatives to conventional oral …

Freedom Natural Deodorant was founded in 2019 by Ira Kaganovsky Green, a breast cancer survivor and mother of three daughters, after three of her closest …

Primally Pure is a non-toxic skincare company founded in 2015 by Bethany McDaniel in her family's Southern California farmhouse with just $250. What began as a …

Act+Acre is the world's first cold processed haircare line, developed by celebrity hairstylist and certified trichologist Helen Reavey, focusing on scalp health …

Little Seed Farm creates chemical-free, safe and nourishing skincare from their solar-powered farm in rural Tennessee, featuring handcrafted soaps and body care …

Odele is a women-owned and operated clean beauty brand based in Minneapolis, democratizing the beauty industry with premium, affordable, and safe products for …

Davids Natural Toothpaste was founded in 2011 by Eric Buss, who became concerned about the ingredients he was putting in his mouth twice a day. After …

Fygg Toothpaste was founded in 2023 by functional dentists Dr. Mark Burhenne (@askthedentist), Dr. Staci Whitman (@doctorstaci), and Catharine Burhenne after …

Toups & Co Organics is a family-owned, natural skincare company founded by Emilie Toups after discovering that grass-fed beef tallow cleared up her family's …

Herbivore Botanicals is a plant-powered, clinically-effective skincare brand that uses only the finest natural ingredients. Founded in Seattle in 2011, …

Kosas is a clean makeup brand for skincare freaks, offering clinically-proven, skin-improving makeup that's gentle for even the most sensitive skin. Founded in …

RMS Beauty is a pioneering clean beauty brand founded in 2009 by master makeup artist Rose-Marie Swift. RMS was one of the first to introduce clean, …

Alaffia is a fair trade, mission-driven beauty and personal care company that sources traditional African ingredients like shea butter and coconut oil to create …

Leaf Shave designs modern, plastic-free shaving tools built to last a lifetime. Founded by two friends frustrated with disposable razor waste, Leaf creates …

FATCO is a pioneering tallow-based skincare company founded in 2014 by Cassy Burnvoth, an engineer-turned-formulator who applied the principles of ancestral …

Bite revolutionized toothpaste with their innovative Toothpaste Bits - dry tablets that eliminate plastic waste and harmful ingredients. Founded by former surf …

Everist revolutionized haircare with waterless, concentrated formulas that eliminate plastic waste and unnecessary water. Their innovative paste format delivers …

Plaine Products pioneered a truly circular refill system for personal care. Their aluminum bottles are shipped back and forth for cleaning and refilling, …

Terra & Co. creates holistic oral care products powered by micro-hydroxyapatite, activated charcoal, and Ayurvedic botanicals. Their clinically tested formulas …

Tallow Me Pretty is a women-owned, veteran family-run skincare company founded by two Michigan mothers, Lauren White and Danielle, who met at work in 2011 and …

Beekman 1802 is an independently owned skincare and body care company founded by Dr. Brent Ridge and Josh Kilmer-Purcell on their 219-year-old farm in Sharon …

Fat and the Moon is an independent herbal body care company founded by herbalist Rachel in Grass Valley, California. The name celebrates both the healing …

Hearth and Homestead is a family-owned ancestral skincare company specializing in tallow-based products handcrafted in Rustburg, Virginia. Founded by Lily …

Nefertem Naturals is the original tallow skincare brand—making tallow products since before it was trendy. Founded by Brittany in 2012, Nefertem has helped make …

Pure Good creates handcrafted tallow skincare made with 100% grass-fed and grass-finished tallow from their family's 6th generation ranch in Oklahoma. What …

Living Libations creates organic, wildcrafted skincare and wellness products using pristine botanical ingredients. Founded by Nadine Artemis, the brand …

Osmia was founded in 2012 by Dr. Sarah Villafranco, a medical doctor who turned her clinical knowledge toward creating a safer, simpler approach to skincare. …

Wellnesse was founded by Katie Wells (also known as Wellness Mama), a mother of six and one of the most-followed natural health bloggers in the world. After …

Badger creates organic skincare and mineral sunscreens with a mission to help create a healthier world. A certified B Corporation, they support climate action, …

Dr. Bronner's is a family-owned maker of organic castile soaps and personal care products. Founded in 1948, they're committed to fair trade, organic …

Earthpaste is made by Redmond Life from ancient volcanic bentonite clay mined in Utah, combined with Real Salt and essential oils. With only a handful of …

House of Tallow is a minimalist skincare brand built on one simple belief: skincare should be pure, sustainable, and effective. Using only grass-fed beef tallow …

Innersense Organic Beauty creates certified organic, salon-quality hair care products for all hair types. Their formulas are designed to work with hair's …

Meow Meow Tweet is a small-batch, vegan skincare company run out of Brooklyn, New York. They make their deodorants by hand using organic, fair trade, and …

Native started as an independent direct-to-consumer deodorant brand in 2015 and was acquired by Procter & Gamble in 2017. We list them with this caveat because …

Co-founded by Dr. Derek Gatta DMD, RiseWell creates hydroxyapatite toothpaste and oral care products that are both incredibly effective and 100% clean. They …

Acure offers clean, clinically proven skincare and haircare made with performance-driven plant-based ingredients. Founded in 2010, they've built a reputation …

True Botanicals creates luxury skincare that delivers clinical results with certified non-toxic ingredients. Founded by Hillary Peterson after her own health …

Earth Mama Organics is a women-founded herbal care company specializing in safe, effective products for pregnancy, postpartum, breastfeeding, and babies. …

100% PURE creates the purest, healthiest beauty products using fruit and vegetable pigments instead of synthetic dyes and heavy metals. Their commitment goes …

All Good started on a family farm creating body care that performs outdoors and holds up to real life without compromising health. For over 15 years, they've …

Founded by mom and sustainable agriculture advocate Kate Solomon, Babo Botanicals creates gentle, plant-based skincare for babies and families. Their mineral …

Bend Soap Company was created by parents on a mission to find safe, natural products to help soothe their son's eczema. Using fresh goat milk and simple …

Boka is a modern oral care brand focused on strengthening teeth and supporting long-term oral health using nano-hydroxyapatite, a biomimetic mineral that mimics …

Chagrin Valley Soap & Salve is a small family-owned company that began in Ida's kitchen in 2001. Questioning synthetic ingredients in commercial products, Ida …

For over two decades, Earth Mama has combined women's wisdom, traditional herbal remedies, and evidence-based research to safely support pregnant and …

Josh Rosebrook creates completely pure and powerful skin and hair care products with integrity and results-driven formulations. Made in the USA with sustainable …

Kinfield was founded to inspire happier, healthier lives through the great outdoors. Born from a camping trip to Yosemite, the brand creates clean outdoor …

Pai Skincare is a UK-based brand specializing in certified organic skincare for sensitive and reactive skin. Every product is formulated to be gentle yet …

Pipette creates clean baby care products that are pediatrician-tested, vegan, and made with plant-based ingredients. Founded by parents who wanted better …

Primally Pure's natural deodorant has become a bestseller with over 23,000 five-star reviews. Made with activated charcoal, organic coconut oil, and essential …

Rahua creates plant-powered haircare using rainforest-sourced ingredients, particularly Rahua oil from the Amazon. The company goes beyond charity to empower …

Raw Elements creates certified natural, reef-safe mineral sunscreens for active outdoor enthusiasts. Trusted by marine biologists and surfers alike, their …

Sappo Hill has been crafting simple, natural glycerin soaps in Ashland, Oregon since 1947. Their traditional soapmaking methods and minimal ingredient lists …

Suntegrity offers mineral-based sun care that combines broad-spectrum protection with anti-aging skincare benefits. Their clean formulations are reef-safe, EWG …

Thinksport and Thinkbaby create mineral-based sunscreens and sports products focused on safer ingredients and healthier consumer choices. Their sunscreens …

Created by Andrea and Brian Faulkner Williams as a gentle solution for their family's sensitive skin, Tubby Todd has become a trusted name in clean baby care. …

Ursa Major creates forest-powered skincare and body care with proven ingredients and no BS. Based in Vermont, they craft products with powerful forest-found …

Vintage Tradition creates simple, effective tallow-based skincare balms using grass-fed beef tallow and minimal ingredients. Their flagship Tallow Balm has …

Zum's body care line features their signature goat's milk soaps and aromatherapy products made with essential oils. The same company that makes household …